As we’ve correctly predicted, online lottery courier money is about to flood into sports. And there is no more prominent placement for a brand advertising with a sports team than on-field uniform sponsorship.
Today, the New York Islanders announced that Jackpocket will be its exclusive home helmet sponsor for the 2022-2023 season.
Jackpocket’s app is, of course, live and available for residents of New York and neighboring New Jersey, among other states. The brand already has sponsorship deals in place with the New York Mets, New York Jets, Rutgers and Texas Rangers.
Sports teams are seen as key conduits to a market of lottery ticket buyers, an estimated 95% of which still purchase their tickets in person. Since the brands are regulated on a state-by-state basis, sports teams are one of the best vehicles to reach local audiences en masse.
Expect more of these deals in states where Jackpocket and its competitors, like Jackpot and Lotto.com are live.
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